I've found that the same triggers hit me over and over again. I tend to like the same scenarios (mad science! spies! magic! revenge!) and as long as the description of the inflation is interesting, I can forgive everything else -- silly plot, bad plot, no plot. But that doesn't mean I don't like to see people trying new things. Artistically, it's nice to see people taking a different road, even if that road is bumpy.
I think that's why I'm so intrigued by Slow for a Saturday Night, the latest BE inflation vid from TaylorMadeClips. Even they describe it as an "odd" clip that didn't quite turn out the way they thought it would. It's atmospheric, it's got a guy boring a bartender to death, and it's got low lighting. It's also apparently got sound effects from a water cooler and it turns hardcore in a hurry; the ending seems tacked on.
But you know what? It's a short movie with atmosphere and characterization and and implied history and all that stuff we always look for in inflation stories, and for a while there, I was sucked into its world. It's a noble experiment and it made me stop and think about what people could or should be doing with the medium.
It's tricky because the only people currently making inflation/expansion videos are doing it for a profit, so on one hand I think it's wise to stick to the formulas that work or simply base their work on the requests of their paying customers. But on the other hand, I like surprises and respect artistic attempts.